"37Games intends to exploit the mobile game market this year" says Li Yifei on Jan.15th, 2015 at DoNews Annual Awards Conference that was known as "the Oscar Awards Conference of the Internet". At this conference, 37Games takes home once again three rewards.
37Games was recognized as one of the top gaming brands by receiving the DoNews Best Branding Award and 37Games' Aurora Studios also received the award of the Best Game Development Team. Besides, the president of 37Games Li Yifei was granted the Most Influential Man of the Industry for the rapid development of gaming business at home and abroad.
37Games President Li Yifei
At the conference, Li Yifei emphasized the marketing strategy this year for mobile games. "Taking up the market share is the priority, through which we can ensure our discourse right in the gaming industry." When was asked the opinion on profit that mobile games can bring for 37Games this year, Mr.Li said "We won't keep a close watch on profit in the short run. To get the market share we have to take down the best games with higher prices and throw much on marketing at first that will help to build our brand and won the public praise."
Different from the short-term prospect development strategy from some of the enterprises, 37Games attaches great importance to achieve a long-term success, just for which Li allows a break-even for mobile games this year. Paying much to the market share rather than profit was once used by 37Games in promoting browser games that was once questioned by many gaming insiders. It turns out to be a great success for 37Games those years. In the past 2014, 37Games' market share of browser games is only second to the famous Tencent.
This time, 37Games intends to apply the same strategy on mobile games, will 37Games succeed? In view of the recent development pace, 37Games' mobile game business will soon expand to the world.
About 37Games (http://www.37.com)
37Games is a Chinese Browser Games developer and publisher established in 2011. With four years' development, 37Games has had a large team of 1600 employees worldwide. By persistently focusing on brand building, public praise and best game publishing, 37Games is expanding its business throughout the world.